Outdoor digital advertising, particularly the kind displayed on moving vehicles, needs reliable device control and clear driver accountability. Each physical display must be properly registered, monitored, and linked to a verified user. As part of the broader DOOH platform, the Driver App was developed to onboard drivers, manage assigned devices, monitor operational status, and provide clear visibility into earnings within the advertising ecosystem.

The client is building a next-generation DOOH platform that integrates advertisers, physical digital displays, and drivers into a connected advertising ecosystem. The goal is to make outdoor advertising measurable, geo-targeted, and performance-driven across multiple markets. The Driver App is the operational backbone of the system. It links verified drivers with devices and provides reliable campaign delivery and transparent earnings.